The pitch.
A pitch is a quick way to sell your product or yourself to a person of interest. It inspires me because it is has to be clear, short and attract attention. For the consumer it is also good way to avoid long conversations about the product. Consumers these days are easy distracted so if you have a 10 minute long speech about your product they will get bored and you will lose them. The pitch should open the door to more interest and make the client ask more questions. When you have their attention then it is the perfect time for a sales attempt without them feeling that you are only want to make them buy your product. Making the right pitch is not easy, therefore you need to know your target group and their needs very well. Marketeers who figured out the right pitch are very inspiring to me.
McCloud's Journey 