The lover archetype
I chose this archetype because it relates to me the most. I am a very emotional person and long term relationships are very important to me. I am also very passionate in the things I do and love, I believe that you have to give it your all and your full heart to create something or to reach a goal.
“The lover wants to experience pleasure in their work, relationships and fears to be unloved and unwanted”
This anecdote suits me the best because this is how I experience my relationships with the people I care and love. I feel the most comfortable and happy with the people I love and always want to have the greatest time and memories. My biggest fear is to be unwanted or unloved by the people I care and that could make me depressed and unhappy.
Cote d’or
First of all I love chocolate! That is why I chose this brand for the archetype the lover. The brand is also very well known and has the statement to be the love of your life. It is our guilty pleasure that we need when we feel low and need some comfort.
The brands works on the emotion of the people, you can see that in the advertising and how the brand communicates to the target group. They let you feel like you are the only one for them and be there for you when you some need love.
McCloud's Journey 