When we hear marketing, people automatically think off advertising. This is an misconception that people often have about marketing because it is more than that. Advertising is only a small part of marketing, it is a tool to create brand awareness which leads to an increase of sales. Which gets me to my other point. Marketing is also not only selling your product, although it is a major aspect of marketing, there is a difference between a marketeer and a sales person. A marketeer will always think in function of the brand and want consumers to buy the products for the brand. As a sales person will think in function of the products and let consumers buy the products for the qualities instead of the brand. Furthermore marketing carries out everything from brand strategy, communication strategy, market strategy and target group. There are so many ways that you can corporate marketing, which makes it an interesting job.
For more information: https://www.entrepreneur.com/article/195328
Source https://www.business2community.com/marketing/7-things-marketing-selling-0923145
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